Member terms

Effective October 21, 2026. Version 2026.10.21. Viewer Panel is operated by Virtue, a Colorado limited liability company, Boulder, Colorado ("we", "us").

The member portal at viewerpanel.com/login shows these terms before the Send button. You tick two boxes: one confirming your age, and one agreeing to share for audience research. Our privacy policy and notice of financial incentive are part of these terms and give the full detail.

Participation is voluntary

Joining a study is your choice. You can stop at any time without losing pay you've already earned.

Who can join

You must be 18 or older (21 or older for alcohol studies), live in the United States, and own the TikTok account you export. Uploading anyone else's export or data breaks these terms.

What you share

At signup, your ZIP code and city. When you sign up and each time you upload, we estimate your city and state from your IP address to confirm you're in the study area and to prevent fraud and duplicate accounts; we keep only a hashed form of the IP for 90 days.

The TikTok export you download yourself, each time your study asks for one. From it we keep the videos you watched with the time each started, how long you watched (worked out from the gap to the next video), likes, favorites, shares, reposts, searches, accounts you follow, and the ad interest labels TikTok lists for you.

What stays on your phone

Messages, comments, contacts, login history, location, profile details and your birth date. The portal reads the file in your browser and sends only the list shown to you before you press Send. Two facts are worked out on the phone and sent: how many devices your login history shows, and whether your birth date makes you 18 or older (21 or older for alcohol studies).

How it's used

We use your data to run research studies. Your data is combined with other people's data and used for these three purposes. One tap agrees to all three, and they are shown in full before Send.

  1. Audience studies for companies such as brands, apps, tech companies and insurers (marketing and product only, kept out of pricing or underwriting you).
  2. Group trends for investment firms, such as attention to a company or product over time.
  3. Group level datasets licensed to companies and refreshed over time.

Nobody receives your rows, name or handle. Companies see results for groups of 50 people or more. Your data can serve more than one study, for companies that don't compete with each other.

We haven't sold personal data. In the future we may sell or share it with businesses that buy research, and deidentified or aggregated data may be used, shared or sold for any purpose. We may use or share data from the panel, including in research for businesses. Data we share always leaves out your name, email address, phone number and other contact details. You can opt out of any sale or sharing now in the portal or at privacy@viewerpanel.com. For deidentified data, we take reasonable measures so it can't be linked to you, we commit to make no attempt to reidentify it, and our contracts require everyone who receives it to make no attempt to reidentify it.

Sensitive categories

We build, report and sell nothing about health or medical conditions, sexual orientation or sex life, religion, politics, race or ethnicity, union membership, immigration status, criminal history, precise location or financial hardship. Studies naming one are refused, matching ad interest labels are dropped before storage, and reports drop matching brands, options, formats, creators and labels.

Optional extras

Pay and taxes

Quality checks and removal

Exports that look automated, padded or copied (viewing around the clock, perfectly even timing, far more viewing than your earlier exports, the same file another member sent) are held for a person to review and may go unpaid, including the $5. Three flagged exports close the membership. We may remove any member for fraud or for breaking these terms.

Studies and earnings aren't guaranteed

Studies open and close as research needs change. We can't promise that a study will be open to you, or any amount of earnings.

Retention and the record we keep

Viewing rows, check ins, signup location and scout screenshots are deleted 24 months after we receive them, or when you delete. Payment records are kept 7 years for tax. We keep no copy of the export file itself.

Each time you share, we log the date, the terms version and the uses you agreed to. When you delete, we log the withdrawal. When the payout provider checks your ID before your first payment, we log that it was checked; your ID itself stays with the payout provider. The log keeps no viewing data, is kept at least 7 years, and stays after you delete, as proof of what you agreed to and when you left.

Stopping, deleting and downloading

Stop at any time. In the portal, Download my data gives you a copy of everything we hold about you, and Delete my data removes your viewing rows, check ins, payout and reminder emails, and membership. Records of payments already sent stay in our accounts with the viewing data removed. Group results already delivered to companies (groups of 50 or more) stay with them; your rows are left out of everything made after you delete. You can also email privacy@viewerpanel.com. We answer requests within 45 days.

Disclaimer of warranties

Viewer Panel is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and noninfringement.

Limitation of liability

To the fullest extent the law allows, we aren't liable for any indirect, incidental, special, consequential or punitive damages, and our total liability for any claim about Viewer Panel is limited to the amount we paid you in the 12 months before the claim.

Governing law

Colorado law governs these terms, without regard to its conflict of laws rules.

Changes to these terms

When these terms change, we email you before the change takes effect, the version number changes, and the portal asks you to agree again before your next upload.

TikTok

TikTok is a trademark of its owner. Viewer Panel is independent of TikTok, which neither sponsors nor endorses it.

Questions: privacy@viewerpanel.com.